Techniques of grabbing the consumers' attention

Creative advertising ideas always attract our eyes to know more about it or understand the message it delivers. Here I selected some prints that stand out from the crowd through originality and a creative approach. But creativity and originality are not enough. In order to persuade, an ad should have a strong relationship with its brand, should inform properly and efficient and should communicate the right messages.

 At the last lesson, we learned about some techniques that may help us to reach people in their immediate environment in a unique manner.

Transformation

For the campaigns from below, the banal objects are transformed in order to communicate an idea that stand at the basis of the brand. They used the environment as its full potential in order to catch the attention of the passer-by.

This "Dinozaur leg" expresses the fact that the fridge is so good that this leg is fresh after many years of existence.

In Sydney, this campaign gained a lot of articles in media and people were stunned to see this social campaign.

An important technique that may help in reaching people in their immediate environment is intrusion. This campaign quickly grabs the attention of the passer-by due to its simple idea. The message is relevant and the image clearly communicates more than 1000 words:

An advertising company has to be very original when it comes to its promotion and communication because people and companies will pay attention at its style and manner of approaching the clients. If they have a lamentable campaign for themselves then for some customers they will have really bad ones. Therefore they need a very strong and original idea in order to make people come to them because this is what they sell.

This is an ad  titled BALDY and was done by Saatchi & Saatchi Jakarta advertising agency for Panasonic Hair Nose Trimmer in Indonesia. 

Sensation

Interaction

Stunts

Nike encouraged passers-by to stop and walk or run a while on an interactive, ground level billboard with a built-in treadmill, located in Mexico. For every kilometer run, Nike donated a certain amount of money to Unicef.

Illusion

Adventure is anywhere, these billboards seem to say – any ordinary place could be the setting for a range of exciting activities when you’ve got a Sony PSP. Unfortunately, these were not real Sony billboards but a clever concept created by an advertising student.

If choosing a different way may catch the public's attention, it also can generate word of mouth and publicity because people will start to share pictures about the "new idea" that appeared in "town". The pictures from above generated a lot of Social Media content and their brands became more famous due to those eye-catching ideas.

Maria Bogus