If Advertising is dead.. LOVE will rise above

As we have seen in the last Marketing Communication course, too many advertisers use the same channels in order to promote a brand, to reach the same target groups at the same time, and so, the efficiency decreases dramatically. Nowadays, people are tired of advertising, they feel bothered and invaded. They don't pay attention to commercials anymore and therefore, the advertisers' job became harder.

But there are other ways in order to gain the people attention and sympathy, ways that can help you inform and promote in a unique and more captivating manner. Here I have some examples of interesting ads that are in my opninion, relevant, innovative, creative and original. 

 Pantene makes a promise of strong hair. And so, the core benefit of Pantene Shampoo is communicated in an interesting manner.

 Using the stripes for the blind people, stripes so common on the pavements, Durex managed to reach their target, known as young and non-conformist one, through this innovative and original campaign that suits the brand very well. They just used some color and stickers. Cheap and worthy!

As we can see above, sometimes, the environment can help you in developing an idea able to communicate the core elements that stand at the basis of your brand.

The Venice Airport looks like a Casino Royal..

And The Zurich Airport embraced the colors and logo of one single brand being the exclusive presence.

The evolution of technology helped Samsung to promote in a different way their new TV screens.

Therefore, there are infinite ways in promoting a brand and its products, all we need is LOVE- Limitless ideas, Originality, Vision and crEativity.

Maria Bogus