As we probably all know, Oreo is a trademark for a
popular cookie sandwich by the Nabisco Division
of Kraft Foods which became famous due to its ritual of eating
the biscuits: first you have to rotate, to lick the
cream, dunk in milk and then eat. What we are not so aware
of is that Oreo is nowadays one of the most popular brands among the social
media platforms (Facebook, Twitter, Youtube). Actually, Oreo is in top 5 most
popular brands on Facebook, captivating a Facebook community of over 25 million
fans.
As a result of its consistent and inspired communication
strategy, Oreo transformed Facebook into a huge opportunity to
gather all the experiences, thoughts and reactions of the
consumers. What is more, Oreo’s landing page is quite engaging, they give
their fans a chance to share their experience with Oreo on their page. The strategy of the Facebook’s
page is to communicate in a consistent and a funny way
common things and situations that people identify
with. It is amazing how true fans are licking the
cream, share the biscuits with friends and use them as a
remedy against the depressive moods states of Monday.
If you check the fan page, you’ll see that Oreo’s fan page
is more about creating an experience for the audience, and Oreo not only
engages its fans, but, even more important, it keeps them engaged. Oreo takes
many initiatives and creates a lot of opportunities for the fans to be active
on their page. For example, one of the most
successful initiatives of the page Oreo is "World's fan of
the week". If you
like biscuits, you can tag a photo, and
they can choose your picture as a profile
picture page for a week.
Oreo’s ‘’Fan of the week’’, quotes, silly challenges,
recipes, questions and fun facts are the most important aspects that strengthen
Oreo on Facebook, Oreo’s Facebook page representing a way to inform and to
entertain the consumers, without using heavy sales and promotions.
Andra Androniciuc
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