The importance of packaging

Today I’d like to discuss about one of the famous marketing 4Ps : Packaging !

To my mind, this must be one of the most important things in marketing. This is what leads the final decision of buying. If a consumer has the choice between a product with a nice packaging and another one with a poor packaging his choice is all made. I mean if there is no price difference and his both of the products have the same goal.

Some of the packaging are very creative and can be seen as pieces of art.

For example theses juices boxes are beautiful but it gives the idea of a fresh product made only with the fruits.

Or these ice cream boxes, the color of the clothes makes us think of the taste of the product.

You also can decline your product’s package in different forms. To be very original you can find for example this kind of packaging:

Attractive packaging targets also another part of the population: the kids. In effect, kids are more attracted by something nice to see and which they can play with. Of course brand who sells products for kids has understood that. Because even if children are not the buyer, they tell their mother what to buy… so we can find this kind of packaging…

I think this is very interesting. The icecup becoming a toy!

And the last one : I think this one is very funny and creative.

Cécile P