Blogs + marketing = ?

Bloggers are a wide phenomena in Sweden today. We have a number of great bloggers who are living at blogging about their lives. Many times I wondered how they can live on that "just having a blog," what they write about really giving that much money?


But the more you look the more things you will find. Most of Sweden's bloggers have expensive handbags, makeup, clothes and much much more in luxury. Fine events and celebrations. But when the truth comes out, it's not actually bloggers who take ownership of all these things, but it is companies and brands that send stuff to the bloggers for them to write about their products. There may be new sunglasses, a new makeup brand, clothes or gadgets. Everything for the district be where young people are.

In Sweden we have some bloggers who are more influential than others and have many fans and admirers. Readers of these blogs would be that these bloggers and buy the same things and follow their trends. Companies do this his "surreptitious advertising", but that readers sometimes knowing it. Often the reader is on the blogs how the writers get home package after package of products that they will test and then write about on his blog. The companies can not know from the outset is whether it will be good or bad krtik for their
This can be both good and bad market entry. Of course you can reach a large percentage of their audience through blogs but as I said you never know how the criticism is. You can also see on these blogs that some brands always stay at the website of the blog. The want to be seen and have chosen to show of at a special blog where they can find thier target groups.


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