TNT - WE KNOW DRAMA

TNT is a high definition channel that shows series and films, so offers entertainment. This channel has a strong focus on drama.

Recently TNT produced a huge advertisement that I will show you:

TNT placed a big red button on an avergare Flemish square of an average Flemish town. A sign with "Push to add drama" invited people to push the button. They waited for someone who push the button. First people looked with suspicion for the button, without understanding the meaning of it. 

After the button is pressed, there is an ambulance to save a person from building, but let it fall before entering the ambulance. Then they do not close the door and the person shot out from the car. After that, a cyclist goes against the door of the ambulance and fight against the driver. Other vehicles come and start a fire fight and rescue. For those who had already forgotten the patient, he is taken by rugby players to the building again. 

At the video of the spot, appears a large placard with "your daily dose of drama. from 10/04 on Telenet. TNT we know the drama".

This advertisement had a great result because it could really catch the people's attention for being so unexpected. They just wanted to show that they absolutely know what drama is, so you have to watch TNT to see real drama. 

Inês Pereira