2 Apr 2012


MEO is a brand that belongs to PT (Portugal Telecom) that has a triple-play subscription home telecommunications. The service can be delivered either through ADSL2+, FTTH or Satellite like and is available throughout Portugal. MEO has already received some awards like Best fiber optic network in Europe, Best triple play operator and 1st in costumer satisfaction index.

meo, how is marketed, uses in its advertisements person of Gato Fedorento, that is a very known group who did a lot of comic spots. This fact is a good marketing strategy because in Portugal everybody likes Gato Fedorento and knows that people. (I wanted to show some advertisements spots but they are in Portuguese)
The last new about meo is a possibility to you, as a meo consumer, to create you own channel. MEO KANAL (in english: MEO CHANNEL) is a new service where you can create some channels to share your videos and pictures with your family, friends (private channels) or with other meo's consumer (public channels). 
To create your own channel you just have to upload to your computer all the videos and/or picutres that you want to share and then you have to upload it to MEO KANAL. After, you receive a number to your channel and each channel creator has a number. As you can see, is very easy to create one channel.
This innovation was the first in Portugal, meo always tries to be close to its consumers and this is a proof. 

InĂªs Pereira

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