I believe when I see it

Tic Tac is a known brand, I believe, for everyone. The little breath mints have been around for quite some time and, since our childhood we got acquainted with it. Through the years, more flavours popped  up, but always with the premise that one of those little gums would improve the smell of your breath, without the need of chewing a gum for minutes and minutes. The Tic Tac message is clear: one tic tac will keep your breath fresh from the exact moment you put it in your mouth! And you can see that through this video:

This was a campaign launched in France by Tic Tac.

Here we can see that the message is very clear and simple: you need a tic tac so you don’t kill people with your breath! I believe that the communication and message are pretty obvious and simple to catch, especially since we all know the product and what it is for, the premise behind it. It becomes simple, although, technically, to produce an ad like this one must be considerably hard (giving that anyone can come up and blow the whole thing). Even so, it’s more than just the ad you see on television or bus stops; you are there, you see it happen with actual people, not actors or well-known celebrities who say “Well, before I kiss a colleague in a movie scene, I always put a tic tac in my mouth”. No: we can see it happen – if we talk to someone, they’ll spot our bad breath and we’ll look bad. With a tic tac, the story turns the other way around. We always knew that, in fact; its part of the identity of the brand, what we think of when we hear the its name or see its products.

Sometimes, the easiest way to tell someone what we do its saying it. Or, in this case, showing it. 

Inês Maria