Before we all had cellphones, how did we sent messagens to each other, especially when we were in class? Does any of you recall using little pieces of paper you methodically threw to the destined recipient? I do. I myself preffered writing on rubbers - it was more discreet -, but when the message was to big I had to do it the traditional way. But then came cellphones and free text messages, and we forgot all about the little pieces of paper. Well, Moleskine didn't.
The legendary notebook, used by geniouses like Picasso or Hemingway, is still a symbol of creativity, geniality and talent. The company, due to the 20th anniversary of SMS (Short Messaging Service), decided to put a playful spin in our childhoot passtime by creating their own version of SMS: The Moleskine Shooting Message System.
At sale only at three places - the main one being in Milan as a worldwide exclusive for Milan Design Week -, and created by Pietro Corraini, this celebratory pack features a classic Moleskine notebook with a graduated cover that indicates how far you can shoot, using the notebook elastic band as a sligshot; it also contais a few preset, short messages like 'I Love You' or 'Call me'
This great marketing action not only brings back the old days where our lives weren't rulled by technology, but is also a fantastic way to publicize the famous notebook and keep people interested in buying it instead of another, cheaper brand - in order to prevent what has already happened for a decade in the 80's: its discontinuation.
Ana Nascimento
Source: http://www.psfk.com
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