If you were to watch the video without reading the slogan of the new Huawei phone, you probably would see it with different eyes; maybe just a funny idea on how to show to the public a new product. The company went a little further than that and chose a different approach.
The premise is to introduce the fastest smartphone in the world, so fast it can fly. “Huawei's vision is to enrich life through communication.” – you can find this statement in the company’s website – here. Taking that into account, we can see that the company positions itself in the market as the one who provides, not just the fastest smartphone, but also the fastest way to communicate and, therefore, to enrich your life. Creating this Pegasus and showing it in the streets, not only gets the attention to the phone itself, but also to the company, as a creative one, emphasizing the features of the phone as fast: just like a Pegasus, which runs but can also fly. Besides, if you only watched the video, you get to see the effort it was made to create the figure and how the phone fits in the structure, showing a modern design and features.
We can say that the construction was a way of seeing Huawei as a different brand, which innovates and brings us new products. Because it’s not every day we see a Pegasus totally made of wire and cell phone.
Inês Maria
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