In 2006 vodafone launched this add on worldwide TV:
UK
Australia:
New Zeland:
India:
As you can see this is a nice example how a campaign is adapted to each country where it will be broadcasted.
In spite of UK, India and New Zeland had the same text, the accents are the locals ones, the pauses and tones are different from country to country.
And Aussie one is completely different from the other 3! While them have serious tone, the aussie one is created in a more humoristic way.
With this I can conclude that in spite of the 3 countries speak the same language, Vodafone adapted the adds in order to reach more easily the target group, by adapting to local reality.
ps: one thing about the song: if we read the lyrics of it we will see that the message is really looked alike with the message of the video. Interesting hein?
Sofia Venâncio
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