These films are lumped together for one specific reason: there are too many brands represented to argue that any one of them are the focus point. However, we applaud them for their ability to mock product placement while simultaneously supporting it. Therefore, the Top 10 slots are reserved for product placements so sly, so creative, or so utterly blatant that we can’t help but celebrate them. Each of the following stands alone for its own unique brand of merchandising. And, if you doubt the power of cinematic advertising, check your own collection of stuff and see what overlaps. You might be surprised.
10. Mr. Pibb – “Slither” (2006)
9. TiVo – “Tropic Thunder” (2008)
8. Baby Ruth – “Hellboy” (2004)
7. Barbasol shaving cream – “Jurassic Park” (1993)
6. Converse All-Stars – “I, Robot” (2004)
5. Geritol – “Quiz Show” (1994)
4. White Castle – “Harold & Kumar Go to White Castle” (2004)
3. Wonder Bread – “Talladega Nights: The Ballad of Ricky Bobby” (2006)
2. Ray Ban sunglasses – “Men in Black” (1997)
1. Reese’s Pieces – “E.T. The Extra-Terrestrial” (1982)
Ceren Şenol
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