Coca-Cola: Always faithful to Santa Claus

Coca-Cola launches “Snow Globe”, its new advertising campaign for Christmas. The commercial will be seen in more than 90 countries.

Faithful to its tradition, Coca-Cola is back on the advertising scene for Christmas 2010. It is signed by the agency McCann Madrid.

Father Christmas 2010, presented in this new commercial, will scroll on our television from the 5^th to the 25^th of December and in cinemas from the 8^th to the 28^th of December.

Thus, in the commercial, the audience of more than 90 countries around the world will discover the backstage of the world of Santa Claus. This is the rock band “Train” who sing the soundtrack of “Snow Globe”.

The promotion on supermarkets: from mid-November to mid-December, the buyers of Coca-Cola packs will be offered a personalized Christmas ornament.

Meanwhile, in France, from December 16^th to 30^th, a train event will be introduced. It will stop in ten French towns. It is a partnership with SNCF (the railway company of France) and Europe 1 (a French radio). Coca-Cola will reveal to its fans, at each stop in the stations, the backstage of the Father Christmas’ world. For this, five cars were staged for families to discover the office, the living room, the toy factory, the lounge and the gifts workshop of Santa Claus.

So, for everybody: Merry Christmas!

Laura G.