A new way in the marketing and communication of E. Leclerc

E. Leclerc is a big brand in the food industry in France. It is known to be the cheaper brand in that industry. It has many supermarket in the all France.

 Now, it wants to change its communication. It wants to contribute to the ecology and the safeguarding of the world. For that, it decided to stop definitely every advertising paper by 2020. Every prospectus, flyers, will be replaced by newsletter on the mailbox. Everybody could see the advertising on Internet or on their smartphone.

I think this new strategie is very important for the society. The firm has to adapt itself on the maket. Today, people are concerned by the problem of ecology. E. Leclerc has to do this new strategie to show that it understand the problem.

The objective is following by a big strategie and a new positioning!

Laura G.