Russians tend to define the beauty of women by the brilliance of their skin. A beautiful woman is a woman impeccable, visible, bright.
So, Diademine introduced its line of anti-aging in Moscow.
http://www.youtube.com/watch?v=TTv9j62r6GU&feature=player_embedded
The ambient device implanted in the Arbat pedestrian street provided an opportunity for women from Moscow to shoot a portrait by street painters.
The artists had only one reference to reproduce the faces of people with 20 years less, to make a comparison with the effects of products Diademine.
This device developed by BBDO Russia evokes the Women Makeover for Wella Koleston in Brazil, and shows how we can raise the issue of aging with finesse.
Jorge Ortí
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