I've just found a really funny spot of the new Chevrolet Spark. Its about some guys (all in their thirties) who making fun instead of ordering food in the "drive in" spots of different fast food restaurants.
Chevrolet Spark Spot
Website of chevrolet Spark
In my opinion its a interesting, creative and very refreshing campaign. Its not like like all the typical car spots, where they show there nice cars on different cool places around the world. The advertising company had a really nice idea. The spot is focusing on the people and it is catching the attention of the audience. It makes you curious and you start trying to find out what this is all about. This mysterious sentence "muffin purper gurk". So, I'm sure there will be a lot of mouth to mouth communication about this spot.
But who is the target group of this spot? I guess it is made for people who feel still young and funny, or at least who wish to feel young. Its for people who like to laugh and people who like to have fun. I guess this car has more or less the same target group like Smart and Mini.
But actually - in time of the economical crisis - there aren't that much people who like buy products just for fun:=)
Niklas Dorn
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