How to make a video that goes viral

Recently I showed you a few video’s from T-mobile and LG whom became virals. These virals were seen many million times and also loved by millions. The question is, how to make a viral? How can you get people that far to let them share your video/advertisement/copy etc? Seth Godin* says not to even try to make a thing which will go viral. You should just try to make an impact on only one person. You have to impress that one person. I found this short article really inspiring: “The best approach is to not try to write things that will go viral. No, the best approach is to write for just one person. Make an impact on just one person. Even better, make it so they can't sleep that night unless they choose to make a difference for just one other person by sharing your message with them. The rest will take care of itself.” Source: http://sethgodin.typepad.com/ *Seth Godin is a well known American marketer and advertiser who wrote many books about being remarkable and standing out of the crowd as a brand. I read two books he wrote and I found them very inspiring. If you like marketingbooks and if you have time, I can really advise you ‘The Purple Cow’. Lisa Ensing