Hey guys,
All of you know Abercrombie&Fitch...But did you hear the recent scandal about their policy?Abercrombie & Fitch has a policy to destroy damaged clothing by burning it instead of making donations.
Why? Because their marketing objective is to provide clothes to“cool, good-looking people” it why for example, they don't produce large sizes for girls. Their entire image is focussing on the good looking of people.
Because these last days people heard about this scandal, one guy decides to change the image of the brand: by providing Abercrombie&Fitch clothes to homeless. This creates the buzz on the social media (watch the video below!).
This shows how people are sensitive to a company policy and moreover, this shows how a community can in a few days destroy a famous and strong company image!!!
I really wonder what how Abercrombie&Fitch will react on it....Keep in touch:)
By Brice Visart
I hate you, I was just about to post that as well! :)
ReplyDeleteCoppelia