I ♥ Nutella!
For me Nutella belongs to one of my most favourite lovemarks, because it has such an incredible and unique taste. It´s one of the brands to which I am loyal since I am a child.
It starts with the special sound, when you open the bottle for the first time and the aluminium foil scratches the closure and ends in a yummy taste that makes me happy.
It starts with the special sound, when you open the bottle for the first time and the aluminium foil scratches the closure and ends in a yummy taste that makes me happy.
There are a lot of brands who try to imitate the delicious hazelnut spread, but I think they are not a quarter as good as Nutella.
Consumers are connected with the brand not only in the stores and TV commmercials, but also in the Internet. People can talk about Nutella on different platforms and show their loyalty beyond reason.
Consumers are connected with the brand not only in the stores and TV commmercials, but also in the Internet. People can talk about Nutella on different platforms and show their loyalty beyond reason.
With around 14.400.000 Facebook ”likes” Nutella is among the most popular Facebook pages which mirrors that this brand is really loved by a lot of consumers.
Also British people love Nutella. In the UK, Nutella has the highest penetration of spreads and you can find a Nutella bottle in 1 in 6 households!(ferrero-trade.co.uk)
At the Saatchi & Saatchi lovemarks, Nutella ranks at number 54 which is quite high.
Well as you can see, I´m not the only one who perceives Nutella as my personal lovemark!
Rebecca Engesser
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