I want to share with you one advertisement that I thought it was a good ad, about Audi. 

The advertiseement starts showing us a big house, apparently very luxurious and than enters the house telling a 'Good Night' to old values such as old luxury represented, in Audi's point of view, in the image of a Mercedes. Those old values pretends to describe the actual life that the family has, not a modern life searching for the last luxury but based in old fashion and old luxury. After the night, in the morning, has no Mercedes, but a new Audi. In the morning, says 'good morning' to all modern and news values, such as illumination, innovation, inspiration that pretends to describe the new Audi, representating the maximum of luxury and innovation and other modern values.

Through this advertising we can see that Audi have a special target, not directed to any public, but to a sofisticated person, usually we associated this brand to a man, but also ir directed to a woman, who wants the best for himself or herself and the last step of techonology and luxury. 

The brand intended also to posioniting itself, placing up than it competitor, the Mercedes that is a luxury brand as well.

This ad wants maximize and demonstrate the qualities od the new Audi, describing it as the ultimate in luxury and innovation, constrating that image with an old fashion and old luxury Mercedes.

Inês Pereira