"The Guardian" for Social Media

The director of this commercial is Ringan Ledwidge. With the advertising slogan "The Whole Picture" they have a look at the Open-Source-Journalism like Wikileaks. I think in this spot from „The Guardian“ shows very well, what Social Media is able to do. 

The story of that video is, that three little pigs are accused of killing the bad wolf. (It´s based on the tale of the Three Little Pigs and the Big Bad Wolf which was included in “The nursery rhymes of England” (London and New York, c.1886), by James Orchard Halliwell-Phillipps) Follow the story from the paper's front page headline, through a social media discussion. 

Every user and reader is helping to solve the case. They do it in cooperation with the newspaper via the print medium, web performance, blogs, twitter and facebook. At the end it there is something unexpected: The bad wolf has just Asthma.