Coca Cola for Olympic Games 2012

Move to the Beat of London 2012 

As a Worldwide Partner of the Olympic Movement, Coca‑Cola strongly supports London 2012’s pledge to bring young people closer to the heart of the Olympic Games. Coca Cola is passionate about using their London 2012 sponsorship to make a positive difference in the UK – a difference that will last long after the Games have finished. Part of this commitment to sustainability is motivating teens across the country to get excited about sport, and inspiring them to lead active, healthy lifestyles.

With the world’s biggest sporting festival now, Coca‑Cola’s ambition is to connect young people across Great Britain with London 2012 by tapping into their passion for music. They’ve teamed up with some of London’s finest music talents – Grammy award-winning producer Mark Ronson and chart-topping vocalist Katy B – for Move to the Beat™, a campaign that fuses Olympic sport with London-based music.

Artists Mark Ronson and Katy B have created Coca‑Cola’s song for London 2012. Mark Ronson travelled the world recording the sounds of five different Olympic sports and used the different beats to create the uplifting track. The producer works closely with a table tennis player, a hurdler, a sprinter, an archer and a taekwondo athlete – capturing the sounds created by their different sports in action. There is a behind-the-scenes documentary that tells the story Coca‑Cola’s song for London 2012. There is also a new Facebook app, which is called Track the Beat that allows young people across the globe to connect and interact with the campaign anytime, anywhere. Move to the Beat™ has even inspired our Coca‑Cola Olympic Games Pavilion for London 2012 – a groundbreaking building in the Olympic Park known as the ‘Coca‑Cola Beatbox', where visitors will be able to play the Pavilion like a musical instrument and create their own beat for London 2012. 

Sanjay Guha, Marketing and Olympics director of Coca‑Cola Northwest Europe and Nordics, says: "We are thrilled that Move to the Beat™ will give millions of young people in Great Britain the opportunity to get closer to the magic of London 2012 through the fusion of music and sport. We hope that Move to the Beat™ will inspire young people to move to the beat of London and join us in the biggest celebration of the Olympic Games in our 84-year partnership."