Probably not, though we are surrounded by advertisement every day that costs the companies millions. But most of the time we do not even pay attention - it is just too much.
The companies nowadays face various problems when it comes to marketing: On the one hand, it is vital for them because competition has become very fierce. But on the other hand, advertisement is very costly and there is a high chance that it does not even reach the potential consumers. Our attention is limited and our media behaviour makes it more and more difficult for the companies to place effective advertisement: Classic media like linear TV or newspapers loose importance in our daily live but advertisement in the new media like internet or mobile phones is said to be rather uneffective and annoying for the users.
But the following examples show that there are possibilites to solve the problems:
By creative advertisement that gets the potential consumer where he does not expect it and in a way that obliges him to think in order to get the message. I want more advertisement like this!!!
A print of a cup of Folgers coffee was placed on top of manhole covers in New York City, USA. Holes on the print allows the steam to come out. Wordings around the cup reads ‘Hey, City That Never Sleeps. Wake up.” from Folgers.
An advertisement for a job recruiting company in Berlin, Germany. Depicting people working in the vending machines, ATMs, it delivers the message that ‘Life is too short for the wrong job’.
Another creative idea by The Fitness Company. Heavy Weights were placed at various subways in New York City which creates an illusion that the person holding the safety bar is doing weights.
Source and more creative advertisements:
http://www.hemmy.net/2006/10/15/creative-advertisements-around-the-world/
Damaris Stocklassa
Problem in this campaigns is that results are heavily to measure, which is not good for your client, so just big brands can afford this,
ReplyDeletebut I agree with you, creativity is what we need :).