Support for the troops

The last campaign of American Airlines is a sensitive campaign of support to the USA troops, not only they've launched these tv ads:





But they've also become the USO's official airline:  “At American Airlines, supporting our troops, veterans and their families is a cornerstone commitment we have made to honor those who protect the freedoms we hold so dear. We are extremely proud to be the official airline of the USO, an organization whose sole mission is to serve those who serve this great nation.”

This way they bring to the front their efforts in CSR, promoting their website "join us" and asking for support to these causes.

 For a country that has been involve in wars for around 10 years these messages really touches the sensitive point of USA citizens, and by treating it in a emotional way they don't get into polemics. The impact and easy memory of the message is guaranteed.

Rocío Leza