I´ve just seen this video and I would like to share it with you. It´s a guerrilla action of Fiat in Argentina. Brochures can be really useful but sometimes are boring. Yet, if you consider the environment you can make it even more fun!And if you take advantage of the interaction, people will remember it forever.
Here is the link: Fiat punto cans
http://www.youtube.com/watch?v=LMZcMN0Q8jc
Blanca Vidal
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