In a market where you need to communicate less, but efficient, Heineken found the perfect solution for being closer to its customers. Each beer fan can now subscribe to their website and chose the design or each of the bottles of a six-pack that will after be delivered directly to their homes. People can upload your own photos or choose from the 42 pre-designed labels the ones that fit better their taste. In this way, Heineken is establishing an emotional connexion with its public that can now collect the special edition bottles. Also, the usage of a different channel of distribution and eliminating the efforts of getting the product is a way of showing the consumers that this brand is always near to them.
Madalina D.
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