Search stories

Some days ago Elise posted about a Yahoo campaign attacking Google. I don't know if they will answer with another campaign, personally I don't think they need to, but if they do and the campaign is as good as the "search stories", they will beat yahoo with no doubt.

It was last year when they started this campaign that in the beginning was supposed to be viral but ended up being showed in prime time. Eight videos of 50 seconds in which they show by credible, emotional, warm and direct stories the importance of Google in the small details of our life. The most important part of the campaign for the effectiveness is the constant exhibition of the brand.

In this link you can check the most famous of those 8 videos: http://www.youtube.com/watch?v=nnsSUqgkDwU&feature=player_embedded

If that wasn't enough, to make it more viral they incorporated a tool in their youtube channel so that anyone can create its "Google Search Story" and send it to his friends. Wanna try? http://www.youtube.com/user/SearchStories

Rocío Leza