The famous brand of glasses, faithful to its slogan " Never Hide " , displays this week in the subway from Madrid, as Nissan and Ebay before her, by customizing a ream in the effigy of its quite last models there - rare Prints, Metro and Floxers-.
Ray banns so conceive its very first subway-blind, faithful to its image, determinedly street and underground. The brand leaves on the meeting of its public by betting on the ambient marketing. Opinion(notice,opinions,notices) in fashionnistas and in all the fétards, the car, situated calle place of the Queen, will close its doors on June 5th, date in whom the artists graffeurs, mendatés for the opportunity, will come to bring the final key to this original project by personalizing the ream.
Maèva Blairy
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