Magnum and JCDecaux makes in the gold.

In the Netherlands, for the launch of the new product Magnum Gold, the brand Magnum joined with JCDecaux Innovate.
They did not bet on a simple poster campaign but on an operation of alternative marketing more pushed and more original. Indeed, everything bases on the name of the product " Magnum Gold ", in other words the gold and its precious aspect are advanced here.
Seven displays arranged in the cities of Amsterdam, Utrecht and Rotterdam were transformed into safe.
The message " you look for some gold? " Attract the curiosity of people and these last ones are then tried to open this famous safe. Once opened, they discover it the ad for the ice cream Magnum Gold by way of answer at the request of gold!
A concept of very well thought alternative marketing which puts in direct relation the consumer with the brand.

http://www.youtube.com/watch?v=89IRTuSrS4M&feature=player_embedded

Maèva Blairy