Coca-Cola is celebrating the 25th anniversary of its product Coca-Cola Light. The company wanted to start the celebration in style, that’s why they did an special action in Madrid.
To commemorate this special year, they set a huge canvas made by more than 15.000 aluminum Coca-Cola light bottles. With it they covered the façade of the Óscar’s hotel in the center of the capital.
Part of the campaign consists in a set of 10 seconds commercials starring by Spanish famous people. As we commented in class, the appearance of a famous in a campaign keeps being a trend and through them brands try to transmit some values.
A known face increases the notoriety of the advertising campaign, according to some reports up to 25%.
Here you have one of the commercials they did. In it appears, Nieves Alvarez who is a famous Spanish model and David Delfín an Spanish designer. It’s in Spanish but I’ve written what they say below.
“But how is Coca-Cola light going to disappear? It’s impossible. I drink it in the sessions, before a fashion show, when I want a minute for me. I light it!!”
"Coca-Cola light can't disappear. It's only an urban legend. At morning if i I don't drink one I can't do anything. Moreover it's really good! I light it!"
Have a nice and sunny Sunday.
Paula Cid
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