The article is about the new Campaign of Greenpiece against Nestlé. Greenpiece try to show how Nestlé is dealing with the environment. Therefore they have produced a really shocking video, which is just available in the internet. They use viral communication to promote it.
In my opinion it will generate a lot of attention, especially in the targetgroup of the young youtube users. Maybe some people start to think about it.
The video
The article
The interesting point in the campaign is the reaction of Nestlé. They keep their art of behaviour and start to attack Greenpiece. Could get interesting:)
Groetjes
Niklas Dorn
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