Heineiken create the buzz with its own style of recruiting

A three-minute video, called The Candidate, shows job hopefuls undergoing a rather unconventional interview process to demonstrate their personality. For example, the brand tests their willingness to assist the fire brigade during an emergency.

Having conducted the interviews, Heineken posted the three most entertaining videos on an internal portal, where the marketing team voted for their favourite applicant.

The most highly rated candidate, Guy Luchting, was invited to Juventus football club's stadium in Turin during a UEFA Champions League match, a competition that Heineken sponsors. Whilst he was performing another task (holding the giant competition banner in the centre-circle of the pitch) a video on the big screen announced that he had got the job.

Heineken's job opening reportedly attracted 1,734 applicants, and the video itself has attracted 816,000 views in three days.

Contagious Insight   

  Internships have become the norm when it comes to securing jobs for recent graduates, and this video is likely to bring a smile to people's faces who have sat through tedious interviews before.

It's also an entertaining demonstration of Heineken's culture and approach, and refreshingly pushes branded content beyond the traditional remit of product placement and sponsorship.

It's also nice to see the brand involving current Heineken staff members in the process, by giving them the opportunity to vote for the person they deem most suitable. This, in turn, reflects well on the company, and their broader recruitment objectives.

Link of the video: 

By Brice Visart