14 May 2013

Affective publicity by Always


Has seen in class today, there are different kinds of objectives in advertising: cognitive, affective and conative. For example, the following ad from Always presents an affective publicity. Indeed, this publicity evokes brand satisfaction by showing the freshness felt by a person when using this product. The image itself reveals a feeling of purity and well-being.

Always definitively want the viewers to position the brand as the best one on the market. By saying ‘’ĂȘtre une fille c’est mieux que jamais’’ the publicity affirms that the users will certainly be satisfied. Indeed, the scene represented, a shower during/after training, is a situation of relief and freshness.

Sophie Marcoux

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