Has seen in
class today, there are different kinds of objectives in advertising: cognitive,
affective and conative. For example, the following ad from Always presents an
affective publicity. Indeed, this publicity evokes brand satisfaction by
showing the freshness felt by a person when using this product. The image
itself reveals a feeling of purity and well-being.
Always
definitively want the viewers to position the brand as the best one on the
market. By saying ‘’ĂȘtre une fille c’est mieux que jamais’’ the publicity
affirms that the users will certainly be satisfied. Indeed, the scene
represented, a shower during/after training, is a situation of relief and
freshness.
Sophie Marcoux
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