How to use kids in an efficient campaign: AT&T and "It's not complicated"

        We have already talked in various ocasions in classes (but not only) and decided once for always that Marketing and Advertising nowadays can be anything but aggressive. Aggresissve tactics and commercials are the most annoying things for the consumer.
        Here is an example of a campaign which is exactly the opposite of aggressive promotions: the name of the brand or the product itself don't even appear in the commercials. Instead, very positive feelings for the brand are gained by using simple, genuine, comic and even naive answers from children when they are asked about general things in life.

         
 The entire article can be read here:
 http://www.adweek.com/news/advertising-branding/how-att-got-kids-make-some-years-best-ads-148605

Raluca Apetrei