"Over the past six years, the world has become familiar with a little
blue bird. The bird is everywhere, constantly associated with Twitter the
service, and Twitter the company. Starting today you’ll begin to notice a simplified Twitter bird. From
now on, this bird will be the universally recognizable symbol of Twitter.
(Twitter is the bird, the bird is Twitter.) There’s no longer a need for text,
bubbled typefaces, or a lowercase “t” to represent Twitter."
This is what Twitter's Creative Director Doug Bowman had to say, three days ago, about the decision of changing the company's logo.
In the new version, the little bird mantains its colour and shape, but with a few changes: he's looking more towards the sky as if taking flight, and he lost some of his feathers, especially on top of his head. The new logo was designed from three sets of overlapping circles, representing the way our "...networks, interests and ideas connect and intersect with peers and friends".
Bowman doesn't really explain the reason behind the sudden change. It's not like Twitter is losing popularity. If something, it's gaining more and more each day; there weren't any changes within the company, regarding new acquisitions, new management, new name and the logo concept was kept the same: the bird it's still a bird.
This is, therefore, a change that will have little or no effect on people. Like Bowman said, it was just a way to simplify things and "burden" only the bird (forgetting the "T", etc) with Twitter, the service, and Twitter, the company.
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