When long time corporate stooge Michael Bay was selected as director for the live action Transformers, fans knew to expect overwhelming action with some nice close-ups of product labels thrown in. But, as with everything Bay does, he decided bigger was better.
So, with studio contract in hand, Bay went to every major auto manufacturer to see who would offer the biggest payday. He landed on GM after they offered 3 million $.
Let's see what's all about:
When the hero's girl points out how Bumblebee is just a stinky old Camaro, he zips away and returns ... as a brand new 2009 model! Are you sure you got the message? The 2009 model will be way better than even the classic Camaros!
What is more, they needed a car for Bumblebee to take on during his key fight scene. They didn't want any GM model to portray the bad guy, so instead the Decepticon transforms into a cop car with the body of the Camaro's market rival, the Ford Mustang. They even had to work out the deal to get around Ford's objections to being portrayed as the devil car (notice you don't see a Ford or Mustang logo on Barricade's grill).
In the end, I think Ford was being short-sighted in the deal, as we could easily see guys walking into dealerships saying, "I want to own the car that tried to kill Shia Labeouf."
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