Today, the point of sale is an essential tool for a successful brand, and to increase opportunities to sell, and sales.

Of course, the point of sale arrangements are diverse and varied depending on the point of sale (brand ready-to-wear, hypermarkets ...).

Those elements are the type of furniture, color, forms, music , smells ... which brings us to the sensory marketing as more and more outlets use this new innovative and effective marketing.

Moreover, all these elements whether the sensory marketing, or merchandising, are not just appeal to consumers they also highlight the positioning of the brand.

A well organized store, and where the products are well highlighted, it is a store that makes you want to buy.

On the picture below, it is the NIKE Champs-Elysées store during the Soccer World cup 2010.

JULIEN CATTOEN