Don't attend your own funeral

Grey New York created the TV spot "Do not attend your own funeral’’, which is part of the campaign for promoting DirecTV. The campaign, which was launched in January 2012, illustrates in a humorous way the extreme consequences of the problems that the cable subscribers are facing everyday.

The voice-over of the newest campaign spot tells the story of a man who gets bored while waiting for the persons in charge of installing TV cable. Looking out the window, the protagonist captures the moment of a van being loaded with what it seems to be a dead body. As a result, the protagonist decides to disappear, simulating his own death, and participating in his funeral under a false identity.

But it seems that nowadays not event attending to your own funeral is not enough. "We thought: 'Would not it be funny if this annoying problem related to cable would increase and would trigger a domino effect for a series of events that would end absolutely terrible for you?’’ said Steven Fogel (Associate Creative Director, Grey). We must admit he has a strange sense of humour.

What is more, Charlie Sheen was selected as one of the key characters for the campaign, as he is "the best example of someone who made ​​wrong choices and whose life spiraled out of control", according to an article in AdWeek. Charlie Sheen is the secondary character of the spot "Do not reenact scenes from ‘Platoon’ with Charlie Sheen." The protagonist, complaining that TV subscription does not allow him to record  his favorite shows, decides to go to a Turkish bath where he meets Charlie Sheen, who convinces him to reinterpret scenes from a war movie in which the actor played the principal role in 1986. 

I surely hope I will not have problems with my cable connection!

Andra Androniciuc