QR codes

Let’s discuss about the QR codes. I wanted to react on this topic because I think that QR codes can be either very well used or very poorly used.

When they began to use QR codes I saw only advertising using this system to ask their consumers to go look on the internet to get more information. I think this is completely wrong and this doesn’t work very well. They don’t play with the QR code system; they just put it there thinking that it will add something more the campaign.

Why is this way of using QR codes wrong? Simply because the consumer doesn’t want to make the effort of looking through his QR code app if that doesn’t give him some entertainment. If the QR code is only used as a link toward the website of a brand it is completely useless, because most of the time people can do it by their own, to google the brand and they have the website, it is even faster. The QR code must send the consumer to somewhere we only can get by a QR code.

We can see for example this ad in a magazine but we can also find this kind of campaign on the bus stop or on a lot of billboards in the city.

Then I looked on the Internet to find more about QR codes and I discover different ways to use it. I think these ways are so much better. First because they give entertainment to the consumer and then because the advertisers play with this system.

For instance look at the following pictures.  People in the street feel attracted to know what is behind the QR code, so they will use it.

It is the same for the following campaign even if I think it’s not as well done as the Victoria’s secret one this campaign plays with the QR codes and make the consumer wants to look for more with the QR code.

Cécile P