The eternal rivals

Whether Coke or Pepsi tastes better, is less a question of the actual taste. Above all the knowledge that the two drinks is being consumed, plays a crucial role. The results of dozens of brain scans show the power of advertising and brands.

According to our last marketing class, I think it is interesting, to show you the power of advertisement from the perspective of the science.

In the year 2004 two American scientists demonstrated the Brand image influenced decisively the taste perception of a man for a product.

How did they do it? 

First of all, they asked 67 volunteers which Coke they prefer. They also presented their flavor in a blind test, not knowing, which were the two soft drinks it straight. In the course of the experiment, they gave the participants a few sips of each Coca Cola or Pepsi to drink, and examined using Functional Magnetic Resonance Imaging (fMRI) to have a look at the cerebral activity of volunteers.

The brain scans showed that both brain regions were activated to influence behavior on the basis of emotions, as well as the areas that are involved in the memory of cultural information.

make thoughts visible

So you see, advertisement and very good images are everything.

by Emily B.