Whether Coke or Pepsi tastes better, is less a question of
the actual taste. Above all the
knowledge that the two drinks is being consumed, plays a crucial role.
The results of dozens of brain scans show the
power of advertising and brands.
According
to our last marketing class, I think it is interesting, to show you the power
of advertisement from the perspective of the science.
In
the year 2004 two American scientists demonstrated the Brand image
influenced decisively the taste perception of
a man for a product.
How
did they do it?
First
of all, they asked 67 volunteers which
Coke they prefer. They also presented
their flavor in a blind test, not knowing,
which were the
two soft drinks it straight.
In the course of the experiment, they gave the participants a few sips of each
Coca Cola or
Pepsi to drink, and examined using
Functional Magnetic Resonance Imaging
(fMRI) to have a look at the cerebral
activity of volunteers.
The brain scans showed that both
brain regions were
activated to influence behavior
on the basis of emotions, as well as
the areas that are involved in the
memory of cultural information.
make thoughts visible |
So you see, advertisement
and very good images are everything.
by Emily B.
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