I just found an interesting and funny video and I want to share it with you. I don't want to compromise its mystery so I invite you first to watch it.
At the beginning, when I saw this short movie I thought it's a bad joke but at the end the mystery was solved and I actually believed that this is a creative and original idea capable to come out of the box. This is a new type of advertising, a live show that attracts attention and that makes people to talk about it. The word of mouth is not the only benefit of this kind of promotion. This movie can go easily viral and can attract free publicity and various fans. I also believe that another strength of this action is that people can look at this brand through other eyes, more benevolent, because this kind of communication doesn't seem invasive and so, people enjoy to be exposed to it. Even if this kind of action can't be done very often and in every town or city of the world we can still see that nowadays, thanks to the internet, a lot of people can find out and see this video. In this way they save money, they make a good impression and they interact in a different, original and funny way with the audience. Can you ask for more?
Maria Bogus
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