"You're not You when you're hungry"

Snickers is a brand that is known around the world. They are also known for thier funny commercials, especially notably in connection with the Super Bowl in the United States.

The advertising campaign "You're not you when you're hungry," based on how men changes shape when they are hungry. In the commercials you can see Betty White, Aretha Franklin and Liza Minelli. Snickers has always had as its message that if you are hungry or tired, then snickers is solution for you. They also used the slogan "Big job to do? Grab a Snickers."

Snickers could easily be mistaken as the chocolate bar for anytime, and as in most parts of the world, candy and chocolate are more for children. But snickers target is adults, adults who are active and have a lot on the schedule. People who need a energy-kick, it can be when you're hungry or when you're playing soccer. Snickers is always the solution for you when you're energy is gone.

In the Betty White commercial you can see how the player feels before eating the snickers (as Betty White) and how he feels like himself again after a bite of snickers. The same in the Aretha Franklin commercial, "Jeff" becomes a diva when he's hungry but just give him some snickers and he's back to being old Jeff again.

So if you're down, hungry or just out of energy just grab a snickers and you're back on track! This is snickers messeage and it works. The funny commercials and the slogan is in my eyes really good - snickers uses the fun commercials and the easy and fun slogan to become the chocolate bar that people think of then they are hungry and need to be themselfs again.

Ellen Linder