Linic, is a brand of shampoo that I think everybody knows. Is part of the Unilever group that belongs to the Portuguese Jerónimo Martins.

The mission of shampoo Linic concerns mainly to the elimination of dandruff, so they want to be the leader of the anti-dandruff treatment. In addition to the elimination of dandruff, also aims to promote a healthy scalp and beautiful hair. First was designed for Man, but in 2007 they created a line of shampoo for women.

The Linic’s advertisements used to associate the brand with fun, so I will show two of them,  by one Portuguese advertising agency. 

Both advertisements have a person who has dandruff and says that 'Dandruff is not funny', and the reality is that they do not have a happy face.

Linic makes the comparison that having dandruff is as if is permanently snowing in their heads.  For this effect, they have that glass on the head with a city in which it is snowing. The brand wants to show that if you do not want to have dandruff ( or if you do not want that always is snowing in your head) , you should use Linic Shampoo and uoi will a healthy head and a beautiful hair.

Linic is a shampoo that can be used by everyone that has dandruff or simply wants to have a have a well-treated hair, these people are the brand's target. 
Linic appeal, in a funny way, to the welfare of people with their scalp and at the same time having a beautiful hair and healthy.


Inês Pereira