In the last classes, we had talked about segmentation, targeting and positioning, so I wanted to talk about that. Actually, I will present a video as a example of when a brand don't have a special segmentation or targeting.

I think that this video is a good example of a good marketing campaign because they associated the brand to a funny caracter. This video was showed in a break of a Super Bowl match, when a lot of people is watching television. The m&m brand do not have a specific potential public, we can not say that m&m has a specific segmentation or even a target, basically is everyone that likes chocolate. In this break, a lot of people is watching TV, since kids, teenagers, people who works, families, elderly people and so on; so is a good time to advertise a successful brand of chocolate.

Inês Pereira