Different cultures, different perception we could say,
do you think this kind of commercial would work in Europe?
Well in Middle East in Egypt, where it was launched, definitely works.
Utilising dark and subtle humour, the ‘Never say no to Panda’ concept was made by four-man agency, which won two grands prix at this year’s Dubai Lynx, sold the client the ‘crazy idea’ that if you don’t like Panda products, eat Panda products, or refuse a Panda sandwich, the Panda will kick your ass.
-Ziga
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