I am impressed about T-Mobile Life's for Sharing campaign. T-Mobile in the UK has launched an advertising campaign with the aid of a flash mobs. The T-Mobile Dance campaign was developed at Saatchi & Saatchi, London.
Is there an actual way to make Flash Mobs marketing effective? Are we talking about a regular mass media tool that becomes effective only when it comes to putting your message?
I can feel goose bumps while watching the last one made of T-Mobile Life's for Sharing campaign, just not so far ago in Heathrow Terminal 5 on 27th October 2010.
Also one impressing one from last year at Trafalgar Square, some people started to sign, many joined and there was also singer Pink in the crowd.
More about their activities you can check on official Youtube channel (click for watching).
Purpose of campaigne is to avoid a moment that people really want to share and get involved in, usually they featured 3 minute video, a shortened version, a teaser, footage from the rehearsal and reactions from the public, all work after this is done by us :). To answer the question from the beginning of my text. Flash Mobs can be very marketing effective tools if we are using them in a right way, Saatchi & Saatchi agency show us why. They won this year Best TV commercial of the year accolade at the British Television Advertising Awards.
Ziga Anzlovar
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