The Coca Cola Hapiness Factory

Who doesn't Remember this Add?

And this is the main reason that made me choose it.

The imaginarium remember us the movie of "Charlie and Chocolate Factory", but instead of a really crazy and magical factory, we have magic and happiness on every coke machine. This add made us think that each bottle of coca-cola is special and unique and the drink must be appreciated like something special. 

Then we have the music: every time we hear it we associated to the drink. And it's singable, which makes a perfect jingle.

So to conclude: this is perfect add because has memorable jingle, a wonderful story,the add made us to want to consume the product and after 3 years of his launch  still has the same "UAU" effect!

Sofia Venâncio