Everyone knows that Nike is a solid and consolidate brand. However, the company keeps making great events to maintain their clients but also to gain others. Brands of this magnitude have the obligation to make such actions from time to time. They cannot stay quite.
Bananas (a Belgium company of communication) took care of the Nike visibility at this yearly Brussels running event. All people who ran on Nike shoes were INVITED to the Nike welcome zone for massages, food, drinks, and relaxation. Demo´s of Nike were given, and people could try the products in the Nike van.
This event made everyone be curious about it. Finally, Nike was succesful! The place was crowded be many people. Everything was free for those who weared Nike shoes, they had a positive experience with the brand. Moreover, Nike managed to appear in the media due to de great event they developed.
Blanca Vidal
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