29 Apr 2010

Marketing for bags

Today companies make more and more hardly to communicate at best on their brand and their packaging.
To communicate in an original way on a support of the everyday life is a very good means of alternative marketing to leave a memory to the consumer. And what of better than a bag?! Besides, if the brand is rather visible and understandable on the bag, the communication will be all the more effective for the persons who will see this one.


This concept allows certain brands to distance itself and to pass on a message on a support used by all. According to the brand, the image of the company will be for a funny character or of raising awareness.

Most of bags are all the more funny as they deceive easily the eye with their visual effects!!

Maèva Blairy

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