Is the brand off if the sportman/woman is over?

Is an question for all the sportmen and sportwomen, “What I should do when my career is over in my 40s?” Some people work in the same sport but in other function, others sportmen continue with their “other job” (as, for example, doctor or teacher), others can be coaches. Yes, OK, but, What happen with the superstars? They have an image, they have values.

For this case we can talk about David Beckham, a football player of 35 years, that in this moment his career is declining, and more with the last injury that prohibits Beckham to be in the World Cup this year in South Africa, that would be the great goodbye for the player.

With this black future some people can think that the Beckham image is over, that is going to be an old legend wandering in some getaways with his wife, and being in different sport events and shows. And, maybe I’m wrong but I’m with them. I think that David and Victoria Beckham (because they are a pack in the image business) are declining. Actually, I think that Victoria it’s over, but this is not our point.

Certainly, David Beckham always was well considered for the men like a very good football player; and for the women, he always was, and is, well considered like a fashion victim and a sex symbol. This thinks do the history of David Beckham still alive, but this years of glory is going to pass if he don’t do anything special and productive. In this moment David is living the sport and fashion, and in a few years (or months, who knows?), the sport is going to disappear; and for the fashion world, now he’s beauty, but with years is going to disappear to, and later what?

This is the moment of redirect the image of David Beckham, he’s not a football player anymore, is the moment to change. In this change Simon Fuller, an artist manager, leave David. But, wait a moment, if Simon leave David, is an strategy?

David Martinez

Source: MarketingDirecto.com